In search engine optimization, “off page” factors have become more and more important as they relate to rankings. However, one of the most difficult areas of SEO is building link popularity. Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site. Which is similar to one way links. Also, keep in mind that though it isn’t always stated explicitly, we’re always referring to “related” and “important” or “authoritative” sites as our targets.
Be sure you have developed genuine content on your Web site of interest to the trading partner. However, there will be non-competitive sites that will link to you — especially if you offer to link back. They must have links from other sites like yours, and they must have the ability to make changes to their own site. This is also just like videos. Search for sites that rank high for search terms that are important to you, then look through the search results for sites that do not compete with you.
Don’t be surprised if they DO link back. This will aid Google and other engines in their partial indexing. Once you are listed, it’s good to have a page on your site that you use to feed the spiders: a “Where we can be found on the Web” page. A word of advice though, don’t everyone call it the same thing and don’t call it a “links” page.
Link quality simply means how well positioned are the pages that link to you. Visit Search Engine Guide and Beaucoup for a listing of vertical engines and directories. By providing them with an asset, you’re reaching them in a new way that goes beyond a simple link request. A very effective strategy to gain quality links as well as traffic is to license content from your site for free in exchange for a link back to you.
Offer something for free (such as a downloadable report), and then ask for a link back to your site if the person finds value in the free item. Sometimes this can be similar to unusual link building to many people. This is especially good when you can get a high quality site to use your linked story on their site.
